Services: Commercial Development for Chemicals, Polymers,
Adhesives, Coatings, and Performance Materials

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Lead Market Analysis and Concept Development

• Emphasis on developing Overt Benefits in broad application classes or markets
• Rely upon solid primary market research to assess “Reasons to Believe” and “Dramatic Differences” and to challenge assumptions (Hall)

Conduct Full Value Chain Mapping

• Emphasis on lateral market transfer of old products
• Emphasis on lateral technology transfer into existing markets
• Assess total potential for new opportunities and the business and technology resource allocation options

Execute Contract Product Development

We can lead or consult on product development and sourcing efforts.
We can source and conduct pilot scale manufacturing.
Contract primary & secondary market research.